SEARCH MARKETING & SEO BOLTON
Search marketing can take many forms, but the aim is always the same; to improve the chance of your site being found by potential customers via search engines.
Search engines provide the primary source of visitors to the majority of web sites, and most of them offer a number of routes down which your site can be found. At Heppiness Web Design we offer a range of services that can improve your web site's visibility and positioning in search engines.
SEO FOR ORGANIC SEARCH ENGINE LISTINGS
Organic search engine listings are those that appear because of their relevance to the search terms used by the searcher. These listings do not charge a fee and are the most often used by searchers.
Search engine optimisation (SEO) considers those search terms and how a search engines calculates your sites relevance to these terms. By uncovering the optimum search terms, implementing them into your site in the right ways and ensuring search engines can access your site we can ensure that your site is optimised for organic listings.
Our SEO services cover:
- Search term / keyword analysis.
- Site accessibility to search engines.
- Onsite optimisation of keywords (meta, header, density, etc.)
- Offsite improvement in site visibility and presence (links, blog comments and answers, articles,etc.)
- Exploring other suitable search products (maps, shopping, etc.)
- Performance measurement.
Depending on the competition for positions, this strategy can be adopted as a one off to give your search engine position a boost or on a regular basis.
All our web sites are built with this level of onsite SEO built in, the optional options are optional but do cost more.
SEM FOR PAID SEARCH ENGINE LISTINGS
Paid search engine listings are those that appear where the search engine charges a fee for inclusion under your chosen search terms. The site owner then pays the fee each time their listing is clicked. The position in the listings and the fee amount vary depending on the competition for the search term and how much the site owner is willing to pay per click.
Search engine marketing (SEM) considers search terms, the cost per click and the return on investment. With careful account management and monitoring adverts, keywords and performance; a campaign of paid search engine advertising can be a cost effective way to drive quality traffic to your site.
Our SEM services cover:
- Google Adwords account set up.
- Keyword analysis.
- Advert writing.
- Account management.
OTHER SEARCH PRODUCTS
All search engines offer more than just these 2 search methods. Just looking at Google alone reveals more search possibilities. Google Places, Maps, Video, Shopping, Images, Blogs, etc. all offer opportunities for site owners to increase their visibility on Google. How these possibilities may benefit any individual site will depend on your business and budget.
Give Matthew a call on 01204 300154 to discuss how we can help generate more quality traffic for your web site.
