search engine marketing
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s results. In general, the earlier (or higher positioned on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.
With competition for website visitors and customers so fierce, search engine visibility is a problem that every website owner faces. At Heppiness Web Design, we take a holistic view to solving these problems with a range of solutions to help potential customers find or return to your website.
We take the time to understand you, your business and your customers; we will analyse your website and it’s relationship with search engines; we will also examine other links to your business that are appearing in search engines.
Based on our findings we will propose a solution or a combination of solutions that will improve your website’s visibility
Search engines demand certain levels of access and measure website performance when crawling your web pages.
If search engines cannot access and index your website efficiently it will suffer from low search engine positioning, or may not be ranked at all. Server speed, page speed and mobile friendliness (amongst other factors) also influence positions heavily.
We can measure a your levels of access and performance, identify any issues and make the necessary search engine optimisation.
Optimising page and website content is a key part of onsite search engine optimisation.
Identifying the search terms your potential customers are using, positioning these in the right places and at the right frequency is imperative. Good quality content is often linked and shared, improving visibility and search engine position.
We can identify the search terms used most often in your industry, improve your usage of them. We also write and promote new content.
Engaging a social media marketing strategy can improve your business’ visibility in search engines bringing new customers and engaging with existing ones.
Searchers are increasingly using social networks as search engines for products and services. Creating product or portfolio videos for YouTube, replying to comments on Trip Advisor, adding product reviews to your website’s blog for sharing via Facebook and Twitter, engaging with potential B2B clients on LinkedIn. The possibilities are boundless.
search engine marketing
In some cases, a campaign of pay per click search engine marketing such as Google Adwords can be very beneficial in providing website visitors. As a Google Partner, we offer Google Adword campaigns that generate targeted adverts in response to Google searches.
Campaigns are monitored, analysed and reports are generated regularly. Costs are monitored and controlled to generate the best possible return on investment.
Our startup packages offer a cost effective entry into SEM. Please contact us for more details.
do you need some help?
Search engine optimisation is a large and complicated field with many variables. Send us a quick message below and we’ll help you form a strategy for improving your online visibility.
Alternatively, call Matthew on 0771 227 6607 for a chat.