I found a superb infographic today (shown below) made by our friends at IDF Marketing, that I thought worth sharing.
I was impressed by it’s clear and considered explanation of the basics of search engine optimisation, the strategies available to web site owners and the message that SEO is an ongoing project that should never be overlooked.
Then it struck me, the reason I was so attracted to the information was because it’s how we build web sites at Heppiness Web Design.
- We build sites that work across all devices to respond to the rise of smartphones and tablets.
- We cross brand all social networks and auto-post blogs to them.
- We offer social media management.
- We are aware of Google’s white hat/black hat stance on certain SEO practices and stick to what Google likes.
- We build all the on-site factors listed into your site as standard.
- We write strong, keyword sensitive content and promote the site owner to do the same.
- We keep things simple.
These are the basics of search engine optimisation, anything else is just a fad. These fads are very quickly outdated by Google and other search engines, so the basics are built into every Heppiness web site.
Backlinks are, in my opiionn, one of the key factors in getting to the top of the search engines. Clearly it is not the only aspect of SEO, but without backlinks your site will struggle, especially against high-competition keyword phrases.The cons of backlinks. The main con of backlinks is not the backlinks themselves, but rather the manner and velocity of the backlinks. For example, you may have seen blog spammers or forum spammers which are created by bot software. If your website didn’t have any backlinks at all and then all of a sudden had 10000 backlinks all from blogs then this would look suspicious to Google and the other search engines and your website may be penalised. Building steady backlinks, to a variety of web pages within your site, as well as a variety of keywords, from a wide variety of sources that is natural and beneficial link building. We advocate ongoing steady link building which may take longer to create a #1 ranking for your keywords (depending on the keyword) but will be long lasting backlinks to your website. I hope that helps. If you have any other questions please let me know.